Loading Events

Brainfood with Endeavor @ LAB Miami featuring Matthew Sherman, Founder of Jugofresh

May 22, 2018 @ 6:30 pm - 9:00 pm
The Lab Miami


Brainfood is a monthly, hands-on discussion with local entrepreneurs who share the secrets of their success. These monthly gatherings will help Miami startups and entrepreneurs understand the opportunities and challenges of launching and growing a business. Every participant will leave with a wealth of new ideas and key, practical advice to advancing one’s own entrepreneurial career. Brainfood is presented by Endeavor Miami and takes place at The LAB Miami in Wynwood, generally on the last Tuesday of each month.

This month, we welcome Matthew Sherman. Six years ago Matthew Sherman founded the impact driven and revolutionary health and community focused brand, Jugofresh, which quickly became a South Florida staple. In the first year, revenue skyrocketed to $3.2 million in their flagship Sunset Harbor storefront. Jugofresh quickly expanded to the staple Wynwood store located one block from The LAB, and signed a deal with Wholefoods expanding the brand as a storefront within every South Florida location. The inspiration behind Jugofresh’s creation was solely to “create a community that carried the vibration of plants and approached healthy eating with open hearts and childlike mind”, and while Matthew and his team certainly accomplished this mission, unfortunately the company closed its doors and all operations last month.

Moderated by another pioneer in Miami’s health conscious and community focused restauranteur ecosystem, Della Heiman, this Brainfood conversation will shed light on Matthew’s journey as a founder of a quickly rising company which faced unbeknownst, critical challenges leading to its closing.

In Partnership With

Run Of The Show

Registration & Networking
6:30 PM

At 22, Zak Stern wasn’t living the life he wanted. Graduate school. Organic chemistry. Fluorescent lights. Life, he thought, was too short to be spent on the things in which he had no interest. He wanted to go back to basics, to work with his hands. Today, Zak the Baker is a evidence of this simple desire. With a full service bakery and restaurant as well as wholesale distribution to multiple Wholefoods and endless local restaurants, Zak the Baker is undoubtedly a Miami staple. Hear first hand from the man behind the vision and his insights on entrepreneurship, business integrity, and the endless pursuit of your passion. (Oh and enjoy some delicious ZTB goodies first hand

  • Della Heiman, Founder The Wynwood Yard & Della Test Kitchen
  • Matthew Sherman, Founder, CEO Jugofresh
Wrap up & Networking
7:15 PM


Pamela Granoff

Pamela Granoff

Founder of Latam Founders Network
Founder of Future of Local
Producer Entrepreneur Week Brazil
Brazil market entry for MyFitnessPal, Yelp, Pinterest
Advisor to Tizkka and UVK
Investor in 4 startups

Pamela Granoff

Events Director
Della Heiman

Della Heiman

Della was born in Cincinnati, OH, and has lived and worked in the US, Spain, Chile, Israel, Jordan, China, and Ethiopia in the fields of political communications, textile manufacturing, venture capital, health/wellness, and food service. She has a B.A. in History and Spanish Literature from Washington University in St. Louis, and an MBA in Harvard Business School. In 2015, Della launched The Wynwood Yard and Della Test Kitchen.

Della Heiman

Founder The Wynwood Yard & Della Test Kitchen
Matthew Sherman

Matthew Sherman

Matthew Sherman, a Baltimore native originally migrated to Miami to master in sports exercise pathology at Barry University. Two years into his program at Barry University, he became disillusioned with sports culture and earned a certification as a holistic life and health coach, which led him to Hawaii for an externship at a place that treated cancer patients with cold pressed juice. This journey led to the launch of Jugofresh, officially launching in April 2012 as a cold-pressed juice company with it’s flagship store in the heart of South Beach. Quickly after, Jugofresh earned its title as the fastest growing juice company in the nation, catering to hundreds of clients daily, with close to half a dozen locations in the greater Miami area. In April 2018 Jugofresh closed its doors. Matthew’s journey although evolving, continues as he’s an inspiration to the Miami community.

Matthew Sherman

Founder, CEO Jugofresh